Tutorial 2
The issue of interactivity was a significant issue in many of the B2C e-commerce models. Do some research on the web to find out current Internet technologies that improve interactivity of the web by providing more user-friendly features.
What are some of your experiences of this?
Positive experience with interactivity on Business 2 Consumer websites:
o securing places at events via online purchase via shopping cart created by php, sql databases and dynamic HTML.
o Initial view of professionalism of the company when flash used to highlight sites.
o Attention grasping and stirs curiosity of viewers to want to know more about the company.
o Some interactivity may provide information via video captions or scrolling words to get their message through quickly and efficiently.
o Consistent updates of designs create periodical attraction. Photoshop maybe used to edit new pictures before placing onsite.
Negative experience:
o Long loading time from large program downloads. Applets is an example. Tendency of losing interest quickly if nothing is showing on the site. In turn, consumers tend to go to quicker loading sites instead.
o Greater download traffic. For clients paying by MB or limited RAM will not like to waste them on sites which take up plenty of space.
o Spam.
Methods of providing interactivity:
Animation/Cartoon - Animations or cartoons created especially for the web.
Art - Traditional and electronic art and performance.
Classic - Sites launched before January 1, 2003.
Content/E-zine - Web-based periodicals (content updated regularly).
Developer's Resource - Places to go for information, tools and advice to drive the net forward.
Educational Resource - Places to learn on the web.
Experimental - The most cutting-edge sites out there. Destinations that are pushing the envelope and challenging our perceptions of the web.
Film/Film Industry - Web destinations for the filmmaker, filmgoer and film fan.
Gaming - Places to play and discuss games and online diversions.
Green/Non-Profit - Sites that are working to make the world a better place.
Humor/Satire - The funniest sites on the web.
Music Industry - Record label, musical equipment, instruction and artist support sites.
Musical Artist/Band - Band and musician sites.
Personal - Portfolios and websites of people living their lives online.
Services - Sites for the online consumer.
Streaming - Sites that deliver audio and video content.
Weblog - Like this.
Weird/Extreme - The strange side of the web.
Tools Used to create Interactivity:
Graphic design software, ie Photoshop.
Flash multimedia to create games.
Java to create shopping carts.
PHP to create sessions.
http://www.sxsw.com/interactive/web-awards
posted by LiNg-Y @ 7:00 PM
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